188bet are big players in the sports and casino arena and have a strong involvement in football through tie-ins with several Premier League clubs, as well as being the principle shirt sponsors to Bolton Wanderers and Wigan Athletic at different times from 2009 onwards.

They are owned by Cube Limited which is based, regulated and licensed on the Isle of Man, in the capital Douglas. Relative newcomers to the game of gaming, having been founded in 2006, they have grown quickly and now operate sports and financial betting services, an online poker room and online casino and live casino.

This latter point, along with the strength of their Asian handicap betting lines, is indicative of the fact that they have a strong focus on the Asian market. This can also be discerned by the site being available to view in English but also six Asian languages, including Thai and Vietnamese and the style and odds of the site can be switched from “International View” to Asian View. The aforementioned Asian handicap odds run with just a 1.5% margin on the top European football leagues and this supports 188bet’s claim that their odds are often better than you can find on the exchanges (once commission is factored in).

Whilst there is a definite bias towards football in the sportsbook they do also cover a good range of other sports whilst there is a very strong in-play interface as well. There is also a dedicated mobile portal available to Android and Apple users with other systems being added in the very near future. This supports sports betting and the casino and is slick and easy to use.

Customer service is available via live chat, phone, email and even Skype, representing as good an array as options as you will find anywhere. You can operate your account in a number of different currencies, further adding to the global appeal of 188bet and they are certainly a company going places and going there quickly.