Betfred are owned by Fred Done who began his bookmaking career with a single shop in Salford, Greater Manchester, back in 1967. Then called Dones, Fred, with the help of brother Peter, expanded to a second shop in 1969, then a third, then – fast-forward a few years – almost 1,500 shops! Now called Betfred, employing over 8,500 and with an annual turnover of around £5bn, the company is a huge gambling operation which sponsors major sporting events with a particular focus on racing and is a name as familiar on the high street as any other bookie.
Company headquarters are in Warrington but much of the business is now located in Gibraltar and the Betfred website is licensed and regulated there by the island’s government and Gambling Commissioner. For UK customers they also hold a license with the UK Gambling Commission.
Betfred, like the other huge UK bookmakers, offers the full range of betting options, with online casino, poker room, bingo room, games suite, virtual betting facility and lotto all available through the main site. The 2011 purchase of Totesport (the Tote) added another string to their bow with a host of Totepool bets, among other things.
Betfred is a top, top site that offers great odds, especially on football and a huge range of markets on many sports. One of the main features is the depth and breadth of the promotions and offers which means that making a profit is that little bit easier and many bets are more fun as you know there is a chance of an extra big win or a refund.
On top of that, Betfred are also highly innovative, as demonstrated by their invention of the Lucky 15 and more recent markets such as Goals Galore (betting on both teams to score), Anytime You Like (anytime scorer accumulators) and 30 Minute limit (selecting games with a goal in the first half hour).
This innovative spirit is evident in the great mobile site at Betfred, which makes betting in the pub, on the bus or even at work really easy. The site and app are really easy to use and along with the general design of the site help make Betfred one of the very best bookmakers around.
The main casino and live casino run off the award-winning Playtech software which is available to download or you can choose to play in your browser. For the slots and games there is no download option and Betfred present games from a host of other software companies including IGT and Barcrest.
Betfred Casino has an excellent range of top quality games, many of which are themed around big brands such as those of blockbuster films or TV shows (Gladiator, Rocky, The Sopranos) or Marvel comics/films (such as Captain America, Iron Man 3, Wolverine and more). As mentioned Playtech is the software supplier for the main casino and live casino and you will be struck by the high quality of the gameplay, sound and graphics contained within the games.
With a good mix of game themes – from super heroes to TV game shows, the light-hearted to he slightly dark to the downright ridiculous (Monty Python’s Spamalot, for instance) – there is sure to be something to match any tastes. And with loads of progressive jackpot games with massive prizes (the biggest at the time of writing was approaching £4 million!!) you could also find yourself winning a life-changing amount of cash if lady luck is on your side.
With an increasing number of games available to play on mobiles and tablets and a friendly and helpful 24/7 live chat service, Betfred Casino really has got everything you might wish for. So give it a go today.