888 will almost certainly be a brand that you are aware of in one form or another across the gambling industry. The companies roots used to lie heavily in both casino and poker, but now they are on the hunt to become one of the biggest bookmakers in the world, and their latest offerings have proved that they aren’t too far away.
The company as a whole have been about since 1997 and they are estimated to have run a profit of over $80million in 2014, highlighting the scale that these guys are operating on. The sportsbook came about in over 10 years later in 2008 and since then have become the face of a number of high profile sporting events around the world.
The companies headquarters lie in Gibraltar, but they are registered and licensed via the UK Gambling Commission, making sure that they meet the very high standards that are required for all that acquire this prestigious license.
888 Sport is a site that is packed full of features and what’s probably worth mentioning first is that they continue to add and change their bookmaker in an attempt to improve things for their users. In fact, we will go as far as saying that no other bookmaker in the last 2 years have made more significant changes (for the better) than 888Sport has!
One of the highlights for us has to be the number of one of betting promotions that they run such as enhanced priced and a change up to the welcome offer. For example, they make change a price from an even money right up to 5/1 bet just to get people involved and what’s really great about these types of promotions is that they pay out in cash for most, not just free bets.
The latest design to the bookmaker has been greeted with mixed reviews in the gambling world, but we actually think it looks really cool. They’ve decided to with a ‘block’ layout on the homepage, which easily separates each betting market and allows you to absorb lot of information in a very short space of time.
The range of markets and sports that they have on offer also seems to be picking up at the site, which is a gripe that many used to have about 888. We can see that they have over 20,000 football betting markets at the time of writing with hundreds of markets from basketball, cricket, golf, tennis and horse racing to accompany that. Are they going to win any awards for most markets? Probably not, but for 99% of bettors out there, what they have on offer will be more than enough.