Introductory offers are one of the key ways in which sports betting sites encourage new customers to sign up and bet with them. They've been around pretty much as long as betting has been online, although the way in which they're offered has changed many times throughout the years.
At first offers were simple matched bets - so bet £25 and you'll get £25 free. But then as more betting sites went online and competition increased, the bookies have had to continuously up their game to get noticed, with free bets worth three or four times your qualifying bet not uncommon.
We'll delve a bit deeper into how it all works later in the article, but first we'll head straight to the good stuff - the offers:
Free Bets & Bonuses For New Customers
Betting Offers for Existing Customers
Hold up a minute, you might be thinking. Why is it only the new customers who get the bonuses? After all, once you've been around the houses and claimed with every bookie, you'll be left with no one to sign up with and no new offers.
If that sounds like something you've said, then you're right - the very best betting offers are reserved for new customers. The reason for this is quite simple, they're often offered at a loss to the bookie to get new blood to their site. And if they offered that level of promotion to everyone every day of the week they would go bust pretty quickly.
But that doesn't mean that once you've signed up there's nothing more for you to claim. In fact many sites run regular reload bonuses or free bets on a very predictable schedule. In addition to free bets, there's also a huge wealth of money back and enhanced odds promotions which you can take advantage of no matter how long you've held an account with a bookie. But we'll get to those in the next section.
Reload Bonuses & Regular Free Bets
As we mentioned above, there are a few betting sites who choose to offer straight up free bets or bonuses to their customers. These are the ones you're going to want to know about:
- Bet365 - A lot of people who don't have accounts with the King of online betting aren't aware of their very regular risk free bets. Roughly once a month (sometimes more, sometimes less) they offer a £50 risk free in play bet on a big football match. To get it you place a pre-match of up to £50 and then a second bet in-play for the same amount. If the in play bet loses you get your money back as cash, no questions asked. These offers tend to be announced via email, so you'll need to sign up for an account in order to know when they're running.
- Sky Bet - How does £5 free every week sound? Just place £25 worth of bets in a week and you'll get a £5 free bet the following week. There are minimum odds of evens for your bets to count towards the £25 threshold and a few minor exclusions (forecasts/tricasts, totepool betting & bets that have been cashed out), but other than that it's fairly simple. Go sign up and start claiming or you're throwing away £260 in free bets every year.
- 10Bet - Every month since we started betting with them 10bet have offered a reload bonus, so we think it's safe to say it's a monthly bonus. The value varies but usually around £30, increasing slightly around big events such as the World Cup or Euros. We've also seen the occasional month with more than one reload, but those are fairly rare.
- RealDealBet - Exactly the same as 10Bet, and no surprise considering it's run by the same people. Sign up and get claiming a bonus each month.